Daily Archives: July 2, 2012
Since I have a marketing background, I’m big into first impressions, how things look… how they’re packaged – and sold.
I’m definitely drawn to things that appear simple, clean, easy to read… marketed well.
Many of things I admire about a great marketing campaign – whether it’s politics, or food – is how it’s being sold.
It’s amazing what great marketing can do to the perception of the product or idea being placed in front of you. It can bring to mind images that give the “buyer” confidence in what they’re purchasing.
When we went gluten-free, it was a major GAME-CHANGER. I didn’t know any of the brands… nothing looked familiar. They aren’t “big” names that I’d see in ads, or on television (if I watched it anyway…)
So, it left me wondering… how does the food TASTE? It looks….
When you’re already not good at different… you wonder…
Oh please be different good….
Well, it’s comical to me now… my kids actually say, THIS food tastes BETTER! (and they’re RIGHT!)
It can’t be “just good marketing” to my kids, because they don’t buy the products I pick out. They just eat what we put in front of them.
I wonder… is it that there aren’t so many preservatives, obviously no gluten? Food shouldn’t have a shelf-life longer than a cat’s-life.
Maybe it’s the other ingredients…. vs. high fructose corn syrup in almost every product….
Maybe it’s the lack of GMOs?
Whatever it is…. my kids are right. A majority of the food is really great, it’s just different.
Definitely – different GOOD.
Someone gave me some advice… of brands they liked – and it was super helpful for me, as I searched for everything unfamiliar. Currently some of our favorite brands include:
Amy’s, Udi’s (which is said YOU-DEEs, not YOU-DIE like my nephew coined, that would be the other bread), Pamela’s, Enjoy Life, KIND, EnviroKids, Gluten Free Mama, Justin’s, Larabar, Nastasme, Applegate, Van’s, Food for Life, Annie’s (GF bunnies and Mac and Cheese)… although truthfully – we mainly eat fruits, veggies and organic meats. I make our own bread – and I’m still in the process of perfecting that. Stay tuned for some updates on bread and the garden this week!
“Praise the LORD, O my soul, and forget not all His benefits–
Who forgives all your sins and heals all your diseases.”